National Aquarium—
Inspiring Conservation

Inspiring conservation of the world’s aquatic treasures

Through education, research, conservation action and advocacy, the National Aquarium is pursuing a vision to change the way humanity cares for our ocean planet.

Often referred to as the “Jewel of the Inner Harbor,” Baltimore’s National Aquarium has been wowing guests for over 30 years. To ensure that their mission and message continues to resonate with evolving audiences, we worked to revitalize the organization’s brand from the ground up.

Through a series of internal interviews and audits, we progressively and patiently defined a visual identity rooted in history, vision and strategy. And with this visual system now implemented across all physical and digital platforms, the future of this cultural institution has never looked brighter.

Guiding—
Strategy
Visual Identity
Copy
Photography
Illustration
Animation



Team—
Margot Amelia, CMO
David Coffey, Photgraphy & Video
Nabila Chami, Copy
Christine Johnson, Digital
Cris Ciimatu, Illustration
David Colson, Icon Design
Danielle Schesinger, Exhibit Design
Jessica Young, Exhibit Design