National Aquarium—
Blueprint
Creative Director
Fundraising Campaign
Together, we can give
voice to our ocean planet.
By developing an aquarium of the 21st century—one that showcases habitat-based exhibits, emerging tech and memorable experiences—the National Aquarium hopes to inspire the next generation of conservationists.
In an effort to drive awareness and inspire large scale giving, we crafted storytelling materials and creative content that captured the essence of the Aquarium’s “Blueprint” for the future, while demonstrating the interconnectivity of the institution’s priority projects.
To do this, we simply relied on our oceans’ natural beauty and awe-inspiring expanse to draw the concept together as a whole. Rolling tides of the Atlantic and Gulf coasts build a natural rhythm that informs pace and content structure. A bright and vibrant approach to color and photography positions the brand as a bold leader with an innovative perspective and a global point of view.
Guiding—
Concept
Visual Design
Photography
Packaging
Team—
Art Direction, Dave Dundas
Photography, Jay Flemming
Drone Photography, David Coffey
Copy, Kristen Zissel
Copy, Nabila Chami
