Beats by Dre—
Rise Up
Creative Director, Art
PowerBeats2 Wireless Campaign
The world knows
Serena’s story.
The world knows Serena’s story. It’s one that reads: adversity, doubts, haters, health obstacles, criticisms, comebacks and victories. This story is a window into Serena’s soul, into a chapter so personal no one in the world knew about until today. A window’s glimpse inside Serena Williams’ life as she continually pushes past adversity and naysayers in preparation of winning her 22nd major – inspiring our generation to ‘RISE UP’ a thousand times again.
Powerbeats2 Wireless combines the emotion of Beats and the power of wireless giving athletes the freedom to test their limits and play as hard as they can.
Guiding—
Storyboards
Art Direction, Key Visuals
Post-Production, Key Visuals
Retail Extension
Team—
Jayanta Jenkins, Creative Director
Beats Brand Team, Global Launch
